While Krishna and Balaräma were passing in this way, They saw a washerman and dyer of clothing. Krishna was pleased to ask him for some nice clothing. He also promised that if the washerman would deliver the nicest dyed cloth to Him, the washerman would become very happy, and all good fortune would be his. Krishna was not a beggar, nor was He in need of clothing, but by this request He indicated that everyone should be ready to offer Krishna whatever He wants. That is the meaning of Krishna consciousness.
Unfortunately, this washerman was a servant of Kamsa and therefore could not appreciate the demand of Lord Krishna, the Supreme Personality of Godhead. This is the effect of bad association. He could have immediately delivered the clothing to the Supreme Personality of Godhead, who promised him all good fortune, but being a servant of Kamsa, the sinful demon could not accept the offer. Instead of being pleased, he was very angry and refused the Lord’s request, saying, ”How is it that You are asking for clothing which is meant for the King?” The washerman then began to instruct Krishna and Balaräma: ”My dear boys, in the future don’t be so impudent as to ask for things which belong to the King. Otherwise, You will be punished by the government men. They will arrest You and punish You, and You will be in difficulty. I have practical experience of this fact. Anyone who unlawfully wants to use the King’s property is very severely punished.”
On hearing this, Lord Krishna, the son of Devaki, became very angry at the washerman, and striking him with the upper portion of His hand, He separated the man’s head from his body. The washerman fell down dead on the ground. In this way Lord Krishna confirmed the statement of the Brahma-samhitä that every limb of His body is capable of doing everything He likes. Without a sword, but simply with His hand, He cut off the head of the washerman. This is proof that the Supreme Lord is omnipotent. If He wants to do something, He can do it without extraneous help.
After this ghastly incident, the employees of the washerman immediately dispersed, leaving the clothing. Krishna and Balaräma took possession of it and dressed according to Their choice; the rest of the clothes were offered to the cowherd boys, who also used them as they desired. What they did not use remained there. Krishna, Balaräma and the boys then proceeded along the main road. In the meantime, a devotee-tailor took the opportunity of service and prepared some nice clothes from the cloth for Krishna and Balaräma. Thus being very nicely attired, Krishna and Balaräma looked like elephants dressed with colored clothing on the full-moon day or the dark-moon day. Krishna was very much pleased with the tailor and gave him the benediction of särüpya-mukti, which means that after leaving his body he would be liberated and would attain a four-handed body exactly like that of Näräyana in the Vaikuntha planets. Krishna also granted him that as long as he would live he would earn sufficient opulence to be able to enjoy sense gratification. By this incident Krishna proved that those who are Krishna conscious devotees will not be lacking material enjoyment of sense gratification. They will have sufficient opportunity for such things, but after leaving this body they will be allowed to enter the spiritual planets of Vaikunthaloka or Krishnloka, Goloka Vrindävana.
After dressing nicely, Krishna and Balaräma went to a florist of the name Sudämä. As soon as They reached the precinct of his house, the florist immediately came out and with great devotion fell down on his face to offer his respectful obeisances. He offered a nice seat to Krishna and Balaräma and asked his assistant to bring out flowers, betel nuts and pulp of candana. The florist’s welcome greatly satisfied the Lord.
The florist very humbly and submissively offered his prayers to the Lord, saying, ”My dear Lord, because You have come to my place, I think all my forefathers and all my worshipable superiors are pleased and delivered. My dear Lord, You are the supreme cause of all causes of this cosmic manifestation, but for the benefit of the residents of this earthly planet, You have appeared with Your plenary portion to give protection to Your devotees and annihilate the demons. You are equally disposed as the friend of all living entities; You are the Supersoul, and You do not discriminate between friend and enemy. Yet You are pleased to give Your devotees the special result of their devotional activities. My Lord, I am praying that You please tell me whatever You wish me to do, because I am Your eternal servant. If You would order me to do something, it would be a great favor to me.” The florist, Sudämä, was greatly pleased within his heart by seeing Krishna and Balaräma in his place, and thus, as his choicest desire, he made two exquisite garlands of various flowers and presented them to the Lord. Krishna and Balaräma were very much pleased with his sincere service, and Krishna offered the florist His salutation and benedictions, which He is always prepared to bestow upon the surrendered souls. When the florist was offered benedictions, he begged from the Lord that he might remain His eternal servant in devotional service and by such service do good to all living creatures. By this, it is clear that a devotee of the Lord in Krishna consciousness should not be satisfied simply by his own advancement in devotional service; he must be willing to work for the welfare of all others. This example was followed by the Six Gosvämis of Vrindävana. It is therefore stated in a prayer about them, lokäntà hita-kärinau: Vaishnavas, or devotees of the Lord, are not selfish. Whatever benefits they derive from the Supreme Personality of Godhead as benedictions they want to distribute to all other persons. That is the greatest of all humanitarian activities. Being satisfied with the florist, Lord Krishna not only gave him whatever benedictions he wanted, but over and above that He offered him all material opulences, family prosperity, a long duration of life and whatever else his heart desired within the material world.

“Please distribute book, distribute book, distribute book.”

“These are the Bhägavata. There is no comparison. There is no literature throughout the universe like Srimad-Bhägavatam. There is no comparison. There is no competition. Every word is for the good of the human society. Every word, each and every word. Therefore we stress so much in the book distribution. Somehow or other, if the book goes in one’s hand, he will be benefited. At least he will see, “Oh, they have taken so much price. Let me see what is there.” If he reads one shloka, his life will be success. If he reads one Shloka, one word. This is such nice things. Therefore we are stressing so much, “Please distribute book, distribute book, distribute book.” A greater mridanga. We are chanting, playing our mridanga. It is heard within this room or little more. But this mridanga will go home to home, country to country, community to community, this mridanga.” 740105SB.LA

“Please distribute book, distribute book, distribute book.”