PRESIDENT TRUMP ‘S ADVICE: “NEVER EVER GIVE UP OR QUIT AND WORK HARD.” THAT ADVICE FULLY APPLIES TO THE PROCESS OF KRISHNA CONSCIOUSNESS: “NEVER EVER GIVE UP, EVEN IF IT LOOKS HOPELESS, JUST DON’T GIVE UP, EVEN IF YOU HAVE TO START AGAIN FROM THE BEGINNING. THE PREVIOUS RUN WAS A LEARNING RUN WHERE YOU HAD TO LEARN ALL IT TAKES TO BE SUCCESSFUL” JAI SRILA PRABHUPADA, JAI SRI KRISHNA

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Hawaii
6 March, 1969
69-03-06

My Dear Rayarama,

Please accept my blessings. I beg to acknowledge receipt of your letter of Feb. 27, 1969, and I am so glad to read it. Keep your health in good condition and work very hard for Krishna. That is our motto of life. I am so glad to learn that you felt too much inconvenience in the company of the karmis in your last tour to Los Angeles. There is a verse in Bhakti-rasamrta-sindhu in which it is stated, the more you advance in Krishna Consciousness, the more you become disgusted with the material modes of life. When the American boys are disgusted with cigarette smokers, or listening to rock music and meaningless chattering, it means there is Krishna’s Grace. May Krishna bless you more and more, as you advance in Krishna Consciousness.
You wanted one assistant editor, and I can understand that you may feel inconvenience with Hayagriva, but would you like to have as your assistant editor, Gaurasundara? So he can help you in editing work even from such distant place. But the difficulty is that he is working here to maintain the establishment. I have advised Govinda dasi to think of this and he may write you.
Regarding Bhagavad-gita manuscript: If you have got two copies then you can send one to Janardana. Otherwise you have to send him a copy only, and keeping one copy with you. Because in future I am thinking of publishing a revised and enlarged edition of Bhagavad-gita As It Is. You know that we have to cut short the book because the MacMillan Company wanted within 400 pages. So you know that the majority of the verses in the back portion of the book were not given purports. Therefore in our next publication we shall give purport for all the verses.* So you should keep one copy with you before you send the manuscript to Janardana.
That Rohini Kumara is assisting you in artistic abilities is very gratifying. So you are preparing for the Japanese issues. In fact, from the number when we begin our Japanese issue we shall stop advertisement altogether . . . either hippies or dhippies.
You select your articles according to your best choice but I shall recommend to publish the article of Hayagriva, “Hare Krishna Movement Exploded.” I have received suggestion from Dindayal — he is getting good response from Berkeley and he is expecting that the whole quota of 5000 may be completely sold. In Hawaii, however, they have no Back To Godheads, and receipt of them is very much delayed and sporadic. So if the shipping is closed they can be sent by air cargo. So we have to organize the transport means also. I think there is some special postal rate for 50 lb. lot. So with the assistance of Subala please do the needful and make Back To Godhead a successful Krishna Consciousness magazine.
My program is to stay here up to the end of March, but in San Francisco they also want me for a few days there. So before going to New York I may go to San Francisco from here. Of course, you think you cannot leave your office just now, but this place is very nice. I think if you could manage to come here a few days then you can directly exchange letters with Govinda dasi.
Please care for your health nicely, and convey my blessings to all the devotees there in New York.
Your ever well-wisher,
A.C. Bhaktivedanta Swami
*As well as word to word meanings

Ref. VedaBase => Letter to: Rayarama — Hawaii 6 March, 1969

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Of course we dance and chant “hard” too. And what to speak of accepting prasadam subsequently!

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Devotee: What is recreation for a Krsna conscious person?
Prabhupada: Recreation? Dancing. [laughter] Come on, dance with us. Is it not recreation? And when you get tired, take prasadam. Do you want more recreation than this? What is your answer? Is it not recreation?
Devotee: Yes. I think it is difficult for someone who comes from…
Prabhupada: Why difficult? Dancing is difficult? Chant and dance?
Devotee: It’s easier for a devotee who lives in the temple.
Prabhupada: Oh, but as you can come, anyone can come. Everyone is welcome. We don’t charge anything for this dancing. You go to ball dance and so many other dances, you pay for it. But we don’t charge. We simply…, our these students simply beg something, because we have to maintain.
We don’t charge anything. So if you simply come and dance for recreation, it is very nice. Everything is there in Krsna consciousness. We want music — there is music. We want dancing — there is dancing. You can bring nice musical instruments — you can join. We distribute nice, palatable dishes.
So practically this is a system of recreation only. [laughter] Yes. If you seriously think, you’ll find this system there is no labor at all; simply recreation. Su-sukham [Bg 9.2].
[This knowledge is the king of education, the most secret of all secrets. It is the purest knowledge, and because it gives direct perception of the self by realization, it is the perfection of religion. It is everlasting, and it is joyfully performed.]

That is stated in the Bhagavad-gita in the Ninth Chapter you’ll find, su-sukham. Everything is pleasing and happy. Find out anything in our system that “This is troublesome.” Tell me practically, anyone, that “This point is very troublesome.” Just put your counterargument. Simply pleasing. It is simply recreation. That’s all. You just point out, “Swamiji, your this point is not very recreation or not…, not very…, unhappy portion.” Nothing.
People want. That is their natural. Just like the children: when they see that boys and girls are dancing, their children also dancing. Automatically. This is spontaneous. This is life. And that is our real life in the spiritual world. There is no anxiety. Simple people are dancing and chanting and eating nicely. That’s all. There is no factory, there is no labor, there is no technical institution. There is no need. These are all artificial. Anandamayo ‘bhyasat [Vedanta-sutra 1.1.12], the Vedanta says.
[By nature, the Supreme Lord is blissful.]
The…, every living entity… God is anandamaya, full of bliss and pleasure, and we are part and parcel of God, we are also the same quality. Anandamayo ‘bhyasat. So our whole process is to join the supreme anandamaya, Krsna, in His dance party. That will make us actually happy.
Here we are trying to be happy by artificial means, and we are becoming frustrated. But if you actually be situated in Krsna consciousness, simply you revive your original position, joyful, simply joyful. Anandamayo ‘bhyasat. These are the Vedanta terms. Because our nature is anandamaya. People are…, everyone is trying to find out. In this La Cienega Avenue there are so many restaurants, so many things and so many signboards. Why? They are advertising, “Come on, here is ananda, here is pleasure.” He’s advertising. We are also doing like that: “Here is ananda.”

Ref. VedaBase => Bhagavad-gita 6.1 – February 13, 1969, Los Angeles

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In a letter dated April 16th to Gurudasa, Srila Prabhupada advises to distribute Back to Godhead magazine in the American “Reader’s Digest” way:

“Now, since I have come to your country, I have entrusted the matter to my beloved American boys and girls, and I wish to see that this magazine is published and distributed in the American way like “Readers Digest”, “Life” etc., published in millions and distributed all over the world. Actually the position of BTG should be more important than any mundane magazine because it contains the quintessence of human necessities.

Ref. VedaBase => Letter to: Gurudasa — Los Angeles 16 April, 1970

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Finally there is a letter to Hayagriva advising to finish New Vrindavan “the American way”

20 August, 1970
6-16, 2-chome, Ohhashi
Meguro-ku, Tokyo, Japan

My Dear Hayagriva,
Please accept my blessings. I beg to acknowledge receipt of your letter dated 5th August, 1970.
Regarding Janmastami arrangement, it is going on nicely-that is very encouraging. We have started New Vrndavana in America and it must be finished in the American way. In Vrndavana there are so many temples, they say 5,000, or in Vrndavana every home, every cottage, is a temple. As far as possible try to develop New Vrndavana on this standard. In the coming meeting of Janmastami amongst other business you must have a resolution how to finish the development of New Vrndavana in the right sense of the term. At the same time, please make a very nice scheme to purge out the non-Vrndavana spirit that entered in our Society.

Ref. VedaBase => Letter to: Hayagriva, 20 August, 1970